Case study
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2D Animation
2D Motion Design
Insight Solutions
Project summary
Insight Solutions is an innovative technology company specializing in AI-based agent matching for call centers. Their solution enhances the performance of these centers by optimizing call types and utilizing historical data. In collaboration with our animation studio, they have created a captivating 2D video to showcase the benefits of their solution.
Pharos Digital's involvement
- Script & Scenario writing
- Personalized Illustrations & Storyboard
- 2D/3D animation
- Music & Sound Effects
- Voice Over
Need
Insight Solutions sought the services of our 2D animation studio to create an explanatory video. Their AI-based agent matching algorithm optimizes call center performance and achieves set objectives. Our mission was to present the advantages of their solution in a captivating manner to their target audience.
Solution
Working closely with Insight Solutions, we gained a deep understanding of their technology. We crafted a compelling video script that highlights their unique value proposition. The final result is a dynamic and engaging animation video that demonstrates how their solution optimizes performance.
That’s how long we spent creating this video, including all the steps.
This is the total length of the video. This is the ideal time to summarize your activity.
That’s how many people we’ve mobilized to make this project a success.
Video
Concept
& Ideas
Sketches
Each sketch concisely depicts the interactions between agents, data, and expected outcomes, providing a strong foundation for developing detailed illustrations. These sketches contribute to the clarity and understanding of Insight Solutions’ value proposition.
Storyboard
Our graphic designers customized the storyboard of Insight Solutions’ 2D video to align perfectly with their brand. They used the brand’s characteristic colors, typography, and graphic style, creating a cohesive visual experience that reinforces Insight Solutions’ unique value proposition.
Colors
In addition to Insight Solutions’ logo colors, our creative team designed a vibrant color palette that adds vitality to the video. Each chosen color holds significant meaning in the telecommunications and artificial intelligence domains, further strengthening the video’s objectives.
Textures
We also integrated specific textures to add a touch of realism and depth to the illustrations, such as grain, noise, and brushes to create textures on different surfaces. These subtle details visually enrich the video and enhance viewer immersion.
Illustrations
Our illustrations depict various characters, environments, and objects that bring Insight Solutions’ agent matching algorithm to life. Each detail is carefully crafted to offer an attractive and informative visual experience. The illustrations highlight the key benefits of Insight Solutions’ technology, establishing the brand as a leader in the industry.
Animated samples
We’ve done a 2D video with KAI to show how our service works. The final output and the working process has been excellent. Very professional team, with clearly set up processes and milestines. I specially underline Maroua’s feedback and attitude. Definetetly, I recommend them and we will work with them again
