Case study
Learn more about how we work.
3D Animation
3D Animation
PuroBio Comestics
Project summary
We collaborated with PuroBio Cosmetics, a company renowned for its certified organic beauty products. The goal was to craft a festive and visually appealing 3D video showcasing their Christmas collection. The video needed to mirror PuroBio’s ecological values while promoting their versatile makeup range in an engaging and enticing manner.
Pharos Digital's involvement
- Script & Scenario writing
- Personalized Illustrations & Storyboard
- 2D/3D animation
- Music & Sound Effects
- Voice Over
Need
PuroBio Cosmetics sought an original presentation of its product range for the holiday season. They aimed to highlight the organic and certified nature of their makeup products and captivate their target audience. The challenge was to devise a video marketing solution that would both showcase the products and tell the brand’s story in an appealing manner.
Solution
In response to PuroBio’s needs, we suggested creating a 3D animated video. The video features the brand’s organic products for the holiday season, showcasing PuroBio products within a festive Christmas setting. This innovative visual depiction positioned PuroBio’s products as the ideal Christmas gift choice for environmentally-conscious consumers.
That’s how long we spent creating this video, including all the steps.
This is the total length of the video. This is the ideal time to summarize your activity.
That’s how many people we’ve mobilized to make this project a success.
Video
Concept
& Ideas
3D Models
Before proceeding with the animation, our team meticulously crafted 3D models of each PuroBio product. These models laid the foundation for the animation, providing our design team with a realistic and detailed base. Each model was carefully designed to accurately reflect the actual product, setting the stage for a captivating video experience.
Storyboard
We crafted a comprehensive storyboard to guide the video’s creation. This storyboard outlined the video’s progression from opening scenes to its conclusion, spotlighting PuroBio products in a circular arrangement for maximum visual impact. We presented this storyboard to PuroBio, incorporating their feedback into the video’s final design.
Colors
For this holiday-themed video, we chose a color palette that echoed the spirit of the season. We utilized warm and vibrant shades of red and green to evoke festive feelings. These color choices not only align with the holiday theme but also underscore the organic and natural aspect of PuroBio’s offerings.
3D Renders
The final step in our process was the creation of high-quality 3D renderings. Using advanced rendering techniques, we managed to depict PuroBio products realistically, emphasizing their unique features in minute detail. These photorealistic renderings offered viewers a lifelike visual experience, effectively conveying the quality and allure of PuroBio’s products.
