Case study
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3D Animation
3D Animation
Grupo SPR
Project summary
Grupo SPR is a technology provider and integrator for the recycling industry. To promote their flagship products, the “Abrebolsas” and the “Pre-crusher,” they sought our 3D animation services. Our goal was to effectively, professionally, and comprehensively communicate the technical features of both machines in an attractive manner.
Pharos Digital's involvement
- Script & Scenario writing
- Personalized Illustrations & Storyboard
- 2D/3D animation
- Music & Sound Effects
- Voice Over
Need
Grupo SPR wanted to showcase the quality of their products and their professionalism through a video. This video was intended for presentation at international trade shows and across all communication platforms of the group. For this reason, they entrusted us with this project.
Solution
We addressed Grupo SPR’s needs by producing a 3D animated video with photorealistic rendering. The video highlights the advanced technical features and functionalities of the “Abrebolsas” and “Pre-crusher” machines, along with the benefits of their usage.
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Video
Concept
& Ideas
3D Models
Before the animation phase, we dedicated time to preparing the 3D models and setups. This step is crucial for visualizing the scenario. We created detailed models of the machines and designed dynamic setups, ensuring a realistic rendering and an engaging presentation of the functionalities.
Storyboard
After preparing the 3D models, we developed a detailed storyboard for the Grupo SPR project. It was carefully presented to our client, showcasing each scene with photorealistic rendering. By adding textures, lighting, and other visual elements, we created a realistic preview of the final video, perfectly capturing the features of the “Abrebolsas” and “Pre-crusher” machines in a visually appealing presentation.
3D Renders
Following the preparation of the 3D models, we presented a detailed storyboard. The scenes were refined with photorealistic rendering, incorporating textures and lighting to represent the machines faithfully.
Animated samples
They have done an excellent job, they have been able to adapt to our requirements and changes. We will continue to work with them in the future.
