For the 5th year, digital marketing trends have kept video marketing in the top 5. This is due to the many benefits they bring. Animated videos occupy the top position, which is not to be overlooked.
Animation has been around for many years, going through traditional animation techniques until the advent of 3D animation in 1972.
It is often difficult to decide which animation technique best suits the video your company wants to make. That’s why, at Pharos Digital, we provide the tools you need to know which of our services best suits your company’s needs…
Let’s get started!
What is 3D animation?
3D animation is a computerized and digitized process carried out by animators to give the sensation of movement to different characters and objects. This is done through programs or applications that allow for three-dimensional visualization simulations.
3D is a three-dimensional representation
So, we have three axes of positioning X, Y, and Z. These allow us to give a much more realistic perspective to any object, unlike 2D animation.. The software supports the conventional 2D axes of X and Y and adds the values of the Z axis, which is the one that provides depth, and automatically converts it to a third dimension.
3D is a photorealistic animation
The motion graphic are captivating and realistic. Many companies use them to explain how their products or services work.. They also help you communicate complex processes, as they are straight to the point and do not interfere with the presentation.
As the world changes, 3D animation allows you to experiment with shapes, colors, and textures, producing quick and agile prototypes. You will find below in the article some sectors where 3D production is used.
The advantages of 3D animation
3D is a powerful business tool because of its many advantages for a company to take its communication to the next level. Here are some of the benefits you can expect from creating a motion design 3D for your company:
3D animation attracts attention
One of the significant advantages of 3D animation is that it can easily attract attention on social networks. Indeed, thanks to the professional animation style and photorealistic look, your audience is more likely to be convinced to watch your video in its entirety.
3D animations are easily recognizable on the Internet by their singularity.
3D animation knows no limits
Its possibilities are virtually unlimited.. With 3D, you can generate anything, even objects, and environments that do not exist in our real world. That’s the beauty and effectiveness of this technique.
For many companies, 3D animation is a lifesaver. They can feel stuck when they need to promote a product that is still in the prototype stage.
3D offers them the solution to model this object in 3D on 3D software and create a complete promotional video in a few days.
3D is the best alternative for filmed videos
Filmed videos are the first style of video we know. Despite its advantages, such as humanizing the brand, it can be said that it no longer provides the WOW effect.
Regardless of its standard style, sometimes it is simply impossible to film due to the nature of the business. Either it is too dangerous to film, or you are in a restricted area.
In this case, computer-generated models (CG) can be a real solution to represent industrial operations.
3D animation has a better return on investment
True, they cost more than 2D animation and sometimes more than filmed videos, but they generate more revenue. So, they are worth every penny.
Unlike filmed videos, 3D animations have a longer lifespan. You can modify and update them easily and as often as you want. Which makes them an excellent investment.
The application of 3D communications
3D animation is used more frequently in some sectors and for specific purposes.. Below we present the different sectors in which this animation is most regularly used and explain exactly how to use it.
In the medical sector
3D animation has proven to be a fundamental tool in the medical field. With medical animations, the transmission of conceptual information has become simpler and easier. For example, they can provide an accurate demonstration of the human body.
But not only that, the medical industry uses a good deal of equipment: scanners, simulators, ventilators, etc. Which can be marketed much more easily with 3D animations. Animations can directly explain the operation and give equipment manufacturers a competitive advantage.
To communicate with patients
Animations can convey important information to patients even before their appointment.
By uploading a 3D animation to their websites, medical institutions can help potential patients better understand their medical condition, their medications, or the procedures they may undergo.
🔸 A 3D animation is, therefore, an accurate awareness-raising tool.
In the engineering sector
The engineering industry is a significant consumer of 3D animation.. What was once a tedious process of paper drawings with endless drafts has become a computerized drawing board for product animation.
3D animation has allowed this industry to communicate more simply and interactively about complicated processes. This represents considerable savings in time and money.
In the education and training sector
What do you think is more impactful and easier to remember; a teacher showing you a PPT presentation to illustrate a point or a 3D animation of the same concept?
I can guarantee that the animation will be much more fun since it is an animated audiovisual demonstration.
For the initiation courses
Companies regularly send out initiation and training courses to their new employees With the Covid-19 crisis and the increase in remote work, 3D animations have become essential for training employees in complex processes.
For training
These training videos help train and educate effectively on all subjects; to clear doubts about an operation, fill in gaps, or help with maintenance.
From the few examples above, we can extend the application of 3D animation to a broad category that has the purpose of training:
- Schools and universities
- Training centers
- Academic centers
It is important to note that students absorb and retain more when they see a practical demonstration of the lesson.
In the real estate, architecture, and interior design industry
We’ve all seen models of buildings or houses completed before the builder laid the first brick, right?
That’s why one of the best applications of 3D animation is in this area; for the simple reason that every object, house, and park project can be redesigned in countless ways. Therefore, explaining the proposed designs to potential customers simply and realistically would be easy.
This way, buyers know exactly the project’s scope since they can take a virtual tour of the structure’s interior.
They can be produced relatively quickly and at a reasonable cost compared to other solutions and are also helpful for testing and validating structural strength, safety, and evacuation designs.. The 3D animation is intended not only for the potential client but also for the project investors.
Similarly, architects can imagine buildings in the style they want, just as interior designers can play with the most attractive spaces and positions.
Since everyone has different tastes, 3D videos give a concrete idea of the infinite possibilities of using space.
How to choose the right 3D animation agency?
Picking a 3D animation company is a real reflection. The video is the showcase of your image, your creativity, and your ambitions. That’s why you need to select the correct agency to work with.
To choose the appropriate 3D animation company, make sure it has these essential skills:
- Excellent project management
- Strong in-house skills
- An efficient production process where you can see the big picture
- Short delivery times
At Pharos Digital, we have all of these expertise! We accompany you in the creation of your 3D animation from a simple brief. Our team of professionals takes care of the entire production, from writing a creative script to proposing realistic and dynamic 3D animations. And this, in only a few weeks!
Closing thoughts
3D animations are at the service of all activities, your imagination being the only limit. The sectors mentioned above are only a few of the best-known, but the applications are countless.
This type of video, as you have seen, offers an unmatched power; that of visualization.. It is undoubtedly potent to show your ideas and communicate them in a three-dimensional world almost instantly.
At Pharos Digital, we can help you create your 3D animated video from a simple brief. We take care of the entire production, from writing a creative script to delivering realistic and dynamic 3D animations. So don’t hesitate to seek our expertise for your project.
