What are the advantages of animated corporate videos?

3 October 2023
8 minutes
Vidéo animée - Interest

Table of contents

Animated corporate video is wildly popular today. This is the best tool to promote your business ideas, products, or services.

The success of animation is due to its level of entertainment. Creating 2D or 3D explainer videos allows viewers to have a fun experience.. As much fun as watching cartoons on television, only, in this case, there is a corporate focus.

In this article, you will learn how animated videos can help you achieve your business goals.

What is an animation?

Simply put; animation is the art of putting hand-drawn illustrations or digital vectors (drawings made with a computer) in motion.

Also known as cartoons. You might have already seen animated movies or series like Ricky and Morty, The Simpsons, or Minions.

Advantages of animated videos

Today’s animated explainer videos retain the same grace and elegance of great cinematic works.. The fluidity, the musical setting, the characters, and the figures are maintained to explain any business activity for various purposes.

Among the advantages of animated videos for companies, we find:


It is an entertaining format, which can present ideas in a comical, concise and direct way. Ideas become characters, elements, and figures, replacing those dense paragraphs and lengthy text explanations.

Easy communication

With an explainer video, you can communicate even the hardest of concepts to your audience with little efforts thanks to the combination of visual elements, voice-over and sound design.

This audiovisual content makes learning so much easier and fun, and delivers your key message within seconds. Over 94% of people watch explainer videos to better understand a product or service!

It attracts attention

Easily be spotted online on any social media feed; animated videos are an opportunity to attract attention. As the content is entertaining and harmonized with colors, the final intention of the idea is captured more easily and with greater interest.

According to a study by Wistia, marketing campaigns that include videos have 34% higher conversion rates!

Easy to share

Users are seeking fun and educational content to share on social media. And videos meet exactly this demand.

It’s easier to share a quick explainer video than a long text that won’t attract as large an audience.

Video content on social media generates about 1200% more shares than text and image content combined!

Animation is easy to share

Where can you use animation videos?

Explainer videos are currently in high demand in almost all sectors. Large companies and multinationals often invest in this type of content because they recognize that it is a fast and direct way to reach their customers.

Medium-sized companies and start-ups also use this format to propagate their business proposition and gain online visibility. 

The impact of animated video is reflected in all sectors. These sectors range from consulting, telecommunications, and technology companies to pharmaceuticals, finance, construction, and automotive, among others.

For marketing and advertising

The aim is to convince the customer that he needs our services and that he should get it as soon as possible. To accomplish this, we highlight the benefits and characteristics of the product and service in the most attractive way.

All of this is to differentiate the company from its competitors.

The idea is to convince the customer to buy what we offer and to get them to act immediately.

For educational purposes

This type of video allows us to educate our audiences. With their help, we can create introductory courses, train our employees or communicate changes in the operating system.

Educational videos engage and stimulate the audience while providing a wealth of information and detail that enriches the audience.

As an example, you can create an animated video on protecting your computer from viruses and the possible dangers of ransomware. This video can be shared with all employees. This video can be shared with all employees.

To explain complex concepts

Medical, engineering, and construction facilities, among others, struggle to communicate their technology, processes, and methods with text and images alone.

They see animated videos as a lifesaver that allows them to bring their concepts and ideas to life. These companies confirm that with animation, they have achieved the goal of easily explaining what was impossible to describe.

For in-house employee training

In the same way that it can be useful for explaining a complex idea or concept, a 2D animation can help a company’s employees receive solid training.

When new strategies or work tools are implemented, a video is essential for communicating the new methodologies and responsibilities employees must take on.

vidéo animée - formation. Animated corporate video. vídeos corporativos animados

Main features of animated corporate video

Unlike PowerPoint presentations, In a corporate video, everything flows smoothly, second by second, creating a dynamic storyline that attracts and awakens the desire to continue watching it.

In short, animated explainer videos are characterized by:

A unique content

When you hire a professional animation company, your video will be a reflection of your brand and its values. It will be a unique video that stands out from the crowd and your competitors.

This is how we do it in Pharos Digital, we produce personalized illustrations inspired by the brand image. This makes the video we produce unique because it does not look like anything else online.

A perfect combination of elements

“If a picture is worth a thousand words; then a video is worth a million.” This is a quote by someone who knows exactly what he is talking about.

Indeed, the video combines illustrations, voice, music, sound effects, and, most importantly, movement.. Combining these elements makes it an irresistible tool to promote and explain anything that comes to mind.

What the visuals cannot explain, the voice-over will, or a simply sound effect will take care of. This is why it’s important to not be redundant when writing a script and scenario for your video.

The perfect summarizer

One of the best features of animated videos is their ability to summarize pages and pages of a document in a minute or two without compromising the key message, main features or added value.

An emotional trigger

And of course, EMOTION. A strong feature of animated videos that allows you to connect with your audience on a human level, creating proximity with your brand.

Animated video wakes emotions. Vidéo d'entreprise. Animated corporate video. Vídeos corporativos animados

Why should I use animation for corporate video?

Investing in animated videos helps you achieve your most ambitious business goals. They must be present in your marketing strategy if you seek exposure and great ROI.

In today’s fast-paced world, capturing attention is very difficult. Original content that hooks the viewer is essential. When you understand all the advantages they can offer, why would you pass on such a great opportunity?

Closing thoughts

A well-made animated video has great potential to seduce and provide an explanation with the power of original drawings and dynamic movements. The colors and special effects of the drawing captivate, conquer and catch the attention.

At Pharos Digital, we provide a complete project management process that results in a powerful video that meets your predetermined objective!

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Pharos Digital is a communications agency specialized in video production, web-design and digital marketing. Our team creates and designs unique solutions to help your company develop its reputation on the Internet.


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