Case study

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3D Animation

Motion Design 3D

Zeta trades

Project summary

Zeta Trades, one of the leading Spanish suppliers of industrial and commercial equipment, needed our help to create a 3D animated video to showcase its wide range of high-quality products. The video was designed to present Zeta Trades’ various offerings in an appealing and visually striking manner.

Pharos Digital's involvement

Need

Zeta Trades wanted an attractive 3D animation video to introduce its extensive product range, sourced from reputable manufacturers. The aim was to highlight the “customer first” philosophy and personalized customer service, backed by over 20 years of experience in the industry.

Solution

We designed a 3D animated video that offers a virtual tour of the Zeta Trades warehouse, showcasing various products such as rolling containers, retention bins, pallets, and more. The video emphasizes the quality of their products, their vast experience, and their tailored customer service.

weeks

That’s how long we spent creating this video, including all the steps.

secondes

This is the total length of the video. This is the ideal time to summarize your activity.

people

That’s how many people we’ve mobilized to make this project a success.

Video

Concept
& Ideas

3D Models

Each product in the Zeta Trades portfolio was meticulously modeled in 3D to capture its specific details and characteristics. The models were designed to reflect the actual products, with detailed textures and realistic light effects to underline their quality.

Storyboard

After receiving the client’s approval on our 3D models, we integrated them into the proposed scenes. We meticulously crafted a storyboard, featuring the scenes with a photorealistic rendering. Using various visual elements such as textures and lighting, we developed a realistic preview of the final video, effectively capturing the unique characteristics of each product.

3D Renders

3D renders are static images and scenes that allow showing the client one last time what the video will look like. In the Zeta Trades project, we depicted all the scenes described in our script by an image or the exact result that can be expected in the final video.