Case study
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2D Animation
Motion Design 2D
Sella Personal Credit
Project summary
Sella Personal Credit required the creation of an engaging 2D animation video. The video was to narrate the story of a young boy who wanted to bring joy to his family during the holiday season and show how the various services of Sella Personal Credit played a role in realizing his wishes.
Pharos Digital's involvement
- Script & Scenario writing
- Personalized Illustrations & Storyboard
- 2D/3D animation
- Music & Sound Effects
- Voice Over
Need
The primary goal was to showcase the various financial services offered by Sella Personal Credit in a realistic and impactful manner. The video needed to capture the audience’s attention, evoke emotional resonance, and ultimately illustrate how Sella Personal Credit’s services could address their financial challenges.
Solution
We crafted an emotionally touching 2D animation linking the services of Sella Personal Credit to a heartwarming family story set during the holiday season. Our captivating narrative highlighted their offerings while creating an emotional bond with viewers, making the brand more approachable and easier to comprehend.
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Video
Concept
& Ideas
Sketches
Our sketching process laid the project’s foundations by vividly portraying the story’s scenes, from a cozy family home to a thriving store and a tranquil beach. These sketches depicted scenarios and characters in an easily interpretable manner, paving the way for subsequent animation stages.
Storyboard
The storyboard meticulously recounted Giorgio’s letter to Santa Claus, showcasing the struggles of each family member and their subsequent transformations through the services of Sella Personal Credit. This storyboard was an essential tool for conveying our vision to the client.
Colors
We employed a warm color palette to evoke festive sentiments and symbolize the family’s journey. Dull tones representing challenges gave way to vibrant hues, underlining the positive change facilitated by Sella Personal Credit’s services.
Illustrations
Balancing detail and simplicity, our illustrations portrayed each scene and character expressively, allowing viewers to relate to their story. These illustrations amplified the emotional resonance of each scene, thereby bringing the narrative to life.
